Lemnisk offers an Intelligent and Secure Customer Data Platform ("Platform") that delivers measurable results in the form of leads and conversions ("Services") to large enterprises ("Customers"):
Lemnisk considers the privacy and security of Users as critical and is committed to protecting the same. "User" means a visitor to the Customer's desktop or mobile website.
This Privacy Policy explains how Lemnisk processes information pertaining to a User collected while providing Services to Customers ("Data" as further explained below).
Lemnisk collects behavior data such as type of browser, cookie information, IP address of the device, geographical location (only at a city level) and recommendation data such as recommended products or offers of Customer and information to enable Lemnisk to reach Users such as email address and phone numbers. The foregoing Data is received through offline and online sources, as agreed with the relevant Customer.
Lemnisk uses the Data to provide Services to Customers by offering a customized and consistent marketing experience to the Users by showing suitable product recommendations and power communication with Users through various channels.
At all times, Lemnisk uses Data as per instructions of the Customer and if required, in compliance with their privacy policies as indicated to Lemnisk separately.
Lemnisk keeps the Data for up to 5 years or as agreed in our contract with Customers. The Data is stored in a Lemnisk owned AWS account located across US/Singapore/India/Japan.
Additionally, Lemnisk is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI.
Data Security (ISO 27001 & ISO 27018): Lemnisk is committed to protecting the security of your information. We implement a variety of security measures in accordance with ISO 27001 and ISO 27018 to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
However, please be aware that no website or internet transmission is completely secure.
The Data will pass through our infrastructure provider systems - AWS.
We may share Data with other third party vendors of Customers if authorized to do so by the relevant Customer.
Apart from the above access; Lemnisk will not share Data with organizations or individuals external to Lemnisk unless it is essential to meet:
Under GDPR, with respect to Data, Lemnisk acts as a processor and the Customers acts as the controller. Lemnisk is not facing the User. Therefore, the legal basis for processing Data is determined by the Customer.
Legal Basis for Processing (ISO 27018): We process your personal data (any information that can be used to identify you) only when we have a lawful basis to do so, in accordance with ISO 27018. The legal basis for our processing may depend on the specific information we collect and how we use it. In general, we rely on the following legal bases for processing your personal data:
As Lemnisk processes Data on behalf of the Customers, Users are requested to contact the Customer directly for any correction, amendment or deletion requirements.
If the User believes that Lemnisk holds information that would allow Lemnisk to correct, amend or delete inaccurate information about the User, User may contact Lemnisk as mentioned below. Lemnisk will undertake reasonable efforts to provide access to such data within a reasonable time.
In case of any requests, queries, complaints, please contact Lemnisk by writing to privacy@lemnisk.co.
Lemnisk's User Privacy Policy is updated periodically and the same can be found on this link.
Lemnisk does not control the privacy policies, content or cookies of the Customers.
The Website is not directed to children under the age of 13. We do not knowingly collect information from children under the age of 13.
Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws than your own country. If your information is transferred to another country, we will take steps to ensure that your information is protected in accordance with this Privacy Policy.
