A leading South East Asian bank that offers commercial banking, consumer banking, asset management, and wholesale banking solutions to its customers. The bank is well-known for its wide retail banking network with tens of millions of customer accounts. It is also one of the largest investment banks with a global presence in countries across ASEAN, Asia, and beyond.
CHALLENGE
Boost user engagement for the website and improve conversions with cross-channel engagement.
SOLUTION
Lemnisk helped the bank collect first-party website behavior at a user level – based on which the messaging was personalized for each user. Users were targeted with personalized engagements on and off the website through 3 specific channels – Onsite Notification, Web Push Notification, and Programmatic display. Campaigns went live on Personal loan and Credit card products.
RESULTS
The bank became one of the first banks in the SEA region to orchestrate user experience across multiple channels.
The Metrics
65%
increase in clicks uplift which resulted in increased User Engagement
2X
33% increase in unique repeat visitor conversion
2X
150% increase in click-to-lead ratio
2X
75% reduction in CPA of programmatic display conversions contributed by Lemnisk
2X
In 34% of Lemnisk contributed conversions, the purchase was made in the same session as clicking the ad
“Lemnisk has been an intrinsic part of our digital journey. With respect to our marketing vision, Lemnisk’s growth marketing platform was a great fit. They were able to understand our objective and challenges and could deliver value in every step of our digital endeavor.”
Chief Marketing Officer
Marketing and Sales
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Lemnisk boosts HDFC Bank’s digital conversions by 4X with personalized website engagement
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